Prof. Coordenadora at IPVC – Instituto Politécnico d, Portugal
Helena Maria da Silva Santos Rodrigues, born on September 11, 1968, in Massarelos, Portugal, is an esteemed academic and researcher. With a PhD in Business from Vigo University (Spain), she is an Emeritus Professor at the Universidad de Panamá and a renowned specialist in innovation and intellectual capital. She has contributed significantly to the development of educational curricula and specialized teaching materials. Helena has also been a driving force in the creation of numerous academic programs in marketing, business, and tourism at Instituto Politécnico de Viana do Castelo. Her work is marked by deep insight into sustainable business practices 🌍📚🎓.
Professional Profile:
Scopus
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Emeritus Professor (2016), Universidad de Panamá 👩🏫
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Ph.D. (2008), Vigo University (Spain) – Sobressaliente Cum Laude 🏆
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Diploma in Advanced Studies (2003), Vigo University (Spain) 📜
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MBA in Marketing and International Finances (1997-1998), Lusófona University 🌍💼
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Post-Graduation in Marketing and International Finances (1996-1997), Lusófona University 📊
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Bachelor’s (5 years) in Administration and Organization Management (1990-1996), Catholic Portuguese University 🏫
Professional Development
Helena Maria da Silva Santos Rodrigues has developed various postgraduate programs in management, sustainability, and quality for Central American universities, including the creation of curricula on innovation, international business, and marketing strategies. Her academic journey also includes the proposal and restructuring of multiple master’s and bachelor’s degrees, such as the Marketing and Business Communication courses at Instituto Politécnico de Viana do Castelo. Through her work, Helena has made a lasting impact on the quality of higher education in business and tourism. Her professional development continues to shape academia and enhance industry connections 🎓🌐🔧.
Research Focus
Helena’s research focuses on intellectual capital, innovation capacity, and their application to business sectors, particularly in the context of the automotive industry in the Euroregion of Galicia – Northern Portugal. She is passionate about understanding how intellectual assets can foster innovation and enhance competitiveness. Her academic interests also extend to the fields of sustainable business practices and marketing strategies, with a special focus on the integration of these concepts in SMEs. Helena’s work aims to bridge theory and practice, advancing both the academic world and the global business landscape 🌱💡🔍.
Awards and Honors
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PhD Investigation Extraordinary Award (2011), Vigo University 🏅
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Emeritus Professor (2016), Facultad de Administración de Empresas y Contabilidad de la Universidad de Panamá 🎖️
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“European PhD” Mention (2008), Vigo University 🎓
Publication Top Notes
Title: The Impact of Structural Capital Components on Management Innovation Implementation: PLS-SEM Application on Portuguese Healthcare Professionals
Authors: Helena Santos-Rodrigues, Beatriz Rodrigues Araújo
Conclusion:
Dr. Helena Maria da Silva Santos Rodrigues stands out for her research achievements, international collaborations, and significant contributions to curriculum development in the fields of business, innovation, and sustainability. Her research, which addresses real-world challenges such as the role of intellectual capital in innovation, coupled with her extensive teaching experience and leadership in developing educational programs, makes her a deserving candidate for the Excellence in Research Award. Her work not only contributes to academia but also has a lasting impact on industry and international educational standards.